There are several reasons why you should focus on speeding up WordPress:
1. Better User Experience: A faster website provides a better user experience for your visitors. Studies have shown that visitors are more likely to leave a website that takes too long to load, resulting in a higher bounce rate.
2. SEO Ranking: Google has stated that website speed is one of the ranking factors for search engine results. A faster website can improve your search engine rankings, resulting in increased organic traffic.
3. Conversions: A faster website can also improve your conversion rates. Research has shown that visitors are more likely to make a purchase or take action on a website that loads quickly.
4. Mobile Devices: With more and more people accessing websites on their mobile devices, it’s essential to have a fast-loading website. Slow-loading websites can be frustrating for mobile users, leading to a poor user experience.
5. Competition: In today’s digital age, competition is fierce. A slow-loading website can give your competitors an edge, making it even more important to focus on speeding up your WordPress website.